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Ashleigh Freda is the digital marketing manager for the Office of Marketing, Communications, Recruitment and Enrollment within the Dean's Office. Freda has more than 15 years of experience in digital marketing strategy and communications. She has led organizations to success using her experience in Salesforce Marketing Cloud, Google Analytics and E-Commerce to connect marketing strategy to content creation and develop overall user experience. She has received a Bachelor of Arts in photojournalism from Point Park University.