Melissa Heintzinger is a paid media manager in the Office of Marketing, Communications, Recruitment and Enrollment (MCRE). In her role, she implements data-driven, targeted marketing materials and manages paid media campaigns. From impactful professional experience, she discovered a passion for marketing and communication in the higher education sector with an emphasis on social media. Before joining the School of Health and Rehabilitation Sciences (SHRS) in 2024, Melissa was the marketing and communications specialist at Pitt Business for nearly two years.
Melissa received her Bachelor of Arts in Communication Studies from California University of Pennsylvania and is a certified social media strategist through the National Institute for Social Media.